Empowering top leaders to elevate their wealth and impact through emotional intelligence and magnetic charisma.I’ve led billion-riyal strategies, sat across from ministers, and delivered national plans under midnight deadlines. I’ve built cultures, guided boards, and transformed high-stakes rooms. But the work that changed me most wasn’t in the strategy decks it was in the silences. The moments when a high-performing leader looked at me and whispered, “I can’t do this anymore.” That’s where my real work began. I didn’t become a coach I’ve always been one. For over 15 years, I led national teams, crisis projects, and board-level strategy:In the center of government Under Vision 2030, at the Strategic Management Office -CEDA, at KPMG, and as the Chief of Strategy. Projects worth billions. Environments where most would last months I stayed years. But what I was really doing was listening. Reading between the lines. Holding space in rooms where no one else would. I’ve sat in boardrooms where no one said what they truly felt. Ministry meetings.